Why is it important to shape your message? Shaping means to change something, making it suitable for a new use or situation. You may have a basic message, but it must be shaped differently for different audiences. For example, a company has both customers and investors. There may be a lot of overlap in the material you want to present to them—such as the services you offer and the products you sell—but you may want to shape the message differently for people who are buying your products and services versus people who are considering buying stock in your company. Browse some examples of my work Please review these examples of my work. My portfolio is divided into these sections: case studies, columns & articles; brochures & collateral; websites; and, newsletters (online and printed). Case Studies, Columns & Articles P.E. Moseley & Associates case study: Helping an Operator Get a Return on Its Investment Altiva Software case studies: Kansas Department of Transportation BHP Billiton Iron Ore Powerlink Power Transmission E&P magazine columns: Different perspectives "Are we there yet?" "Be an engineer, save the world!" E&P magazine articles: Digital Oil Field (information technology) Winning at EOR (enhanced oil recovery) GTL to Set Sail (gas-to-liquids technology) I have also ghost-written many articles for clients, which I can provide on request. Brochures & Collateral P.E. Moseley & Associates brochures: WEM brochure Corporate brochure Altiva Software, Inc. brochure: CADconform brochure Websites Websites for which I have been a primary contributor: Energistics Altiva Software, Inc. View press releases I wrote for Altiva (through mid 2007)on their News page. Knowledge Reservoir, LLP Newsletters (Online & Print) P.E. Moseley & Associates online newsletters: Q1 2010 Q4 2009 Q3 2009 Q2 2009 Q1 2009 SPE Pittsburgh Petroleum Section online newsletter: March 2010 Here’s an example of a newsletter I did for an interior design professional society. ASID Newsletter Here are some articles I’ve written or co-authored for the Society of Technical Communication Houston newsletter, for which I was also the editor. ”Designing Documents that Meet Audience Needs” “Mastering Document Design” (Page 2) “Determining the Needs of Your Audience” “Houston is Brimming with Ingenuity” “Moving Your Career to the Internet” >>> Learn more about me and my background. >>> Download my new sales sheet.

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